Naming and branding consultancy and special programmes

We support our clients in particularly complex or compromising programmes on demand.

There are key, strategic naming and branding decisions for a brand and its future. They involve and affect the whole company, its destination, its visibility, its structure, its offer, its efficiency and its communication results. We carry out naming and branding consultancy programmes on demand to solve these specific problems and challenges which require comprehensive, secure, well-articulated and in-depth solutions.

MANAGEMENT OF THE CHANGE AND TRANSFORMATION OF BRANDS.

We run naming and branding programmes in cases of:

• Transformation of brands, developments, changes, brand migrations or renamings.

• Brand mergers, takeovers or purchases of brands.

• Brand restructuring or brand or company portfolio consolidation.

• Brand spin-offs.

BRAND ARCHITECTURE & BRAND PORTFOLIO MANAGEMENT.

We carry out programmes to assess, construct or transform brand portfolios and architectures. We construct new brand strategies and architectures as well as verbal nomenclature and naming systems for complex lines or ranges of products, services, departments, business units and companies.

• Brand architecture audits.

• Brand restructuring and consolidations.

• Organization, management and development of brand portfolios.

• Brand optimization and development strategies.

• Nomenclature and naming systems.

BRAND GLOBALIZATION:

Make your brand international. Make it be accepted and overcome the socio-cultural and language barriers posed by brand globalization. Thanks to our international network, we provide ad hoc programmes and methodologies for all sectors.

• Global Naming Pharma

• Global Naming Luxury & Fashion

• Global Naming Food & Drink.

Our pool of language experts and panels cover and check up to 81 languages in different countries.