Naming: a good name is the first step to create brands. It’s a brand’s most seen, read and written message.
It’s a brand’s heart and its reputation. So you should only trust proven specialists.
Words have the enormous power of opening minds in a matter of seconds.
A name is a brand’s heart and the central piece of its identity. The brand’s strategic platform, its identity, its communication and expressions must converge on it. It’s a brand’s most seen, read and written message. It acts in a matter of seconds. A brand’s Naming is done just once in a brand’s life: it’s one of the few things that simply cannot fail, as well as a key and unrepeatable decision.
Nombra assists you in all your naming challenges with specific programs directed to:
PRODUCTS AND SERVICES
CORPORATIONS, INSTITUTIONS AND ORGANIZATIONS
MERGERS, TAKEOVERS AND RESTRUCTURING OF COMPANIES, PORTFOLIOS AND ARCHITECTURES
DIVISIONS, BUSINESS AREAS OR COMPETENCES
CROSS BRANDING, INGREDIENT BRANDING AND INDUSTRY DESCRIPTORS
MANAGEMENT OF CHANGE AND BRAND TRANSFORMATION
EXPERIENCE AND IMPLEMENTATION OF NEW NAMES, BRANDS AND NARRATIVE SYSTEMS IN ORGANIZATIONS
EXTENSIONS AND GLOBALIZATION OF NAMES AND BRANDS