Nombra tells us their experiences in Naming in Gestiona Radio
Nombra, a consultancy specialized in naming, creation of names, brand transformation and management, which is part of the CBX Coleman Group, participate today in the monthly space of interviews and word-spreading gatherings on the topic of product corporate branding, naming and visual identity organized together with Gestiona Radio, within their programme Primera Hora.
In this first gathering of the year, Nombra’s representatives and guest companies talked about the value and importance of a name in companies’ products and brands. They also mentioned their newly published Naming Handbook, a practical guide for the creation of brandnames.
The people who took part in this programme, led by Víctor Mirabet, Nombra’s Managing Partner and Coleman CBX’s Chief Executive, and Nuria Vila, Nombra’s Account Manager, were Adriana Domínguez, Brand Manager of Adolfo Domínguez, Myriam Ariz, Marketing Manager of JB for Western Europe and María Cristóbal, Marketing Manager of Kellogg's Snacks.
If you wish to listen to the complete interview, click on this link.